Blackhat SEO refers to using unethical techniques to gain high search engine rankings. These techniques are more often than not considered “illegal” as far as the search engine rules go.

Such black hat seo techniques may number among the following.

Hidden text
This involves hiding text in the same color as the website background so that the copy can not be seen. In the old days search engines were not so aware of this method however these days it is something that will speedily get your site banned.

Keyword stuffing
This can include having articles which repeatedly repeat (pun intended!) the targeted keyword over and over again. Not only does it make for a poor impression for your readers, but the search engines are now able to speedily see through these types of sites and de-index them.

Doorway pages
These are fake pages that users don’t see. They cheat search engine spiders into ranking the page higher than it should be. In other words, the search engine sees a different page to what the user sees.

There are many other blackhat SEO techniques, numerous of which require some scripting or advanced server knowledge. All in all though you are much better off spending your time making quality websites instead of learning these unethical tricks which will have your site banned ultimately anyway.

Blackhat SEO webmasters typically only produce websites for search engines and not for the visitors. This results in a poor user impression and often a website which will not have a long life. It is much more advantageous,not only to your visitors but also to yourself to have a quality “white hat” website!

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