A conversion rate is a crucial element in your search strategy. The point of your site is to convert visitors into leads. Your goal is to turn onlookers who are skimming through your site into buyers or subscribers. This determines your conversion rate and is an essential ingredient for PR Agencies and small businesses alike.
Here are 10 easy tips and practical examples to raise your site’s conversion rate.
What is a Conversion Rate?
Conversion rates are essential if you want to drive a lot of traffic to your site. Everything from design to a strong advertising campaign will aid in more people interested in your product, leading to a higher conversion rate.
But What is a Good Conversion Rate?
You might be achieving a conversion rate of 3%, 5%, or even 10%. However, it might leave you wondering what those numbers mean and if it’s as high as you want to go?
Across a multitude of industries, the average conversion rate is 2.35%. The top 25 % of these industries or landing pages are converting at 5.31% or much higher. It’s ideal to break into the top 10% of landing pages where the conversion rate is 11.45% or higher.
Don’t be discouraged by these numbers because a 2 to 3% conversion rate is still useful. It means for every 100 visitors, you expect to get two customers, which is a pretty good rate. There are many sites that are not even at a single-digit percentile and only have a 0.1 to 0.2% conversion rate. That means it takes 1000 visitors to get just one customer.
There are ways to improve these rates with these tips below:
- Remove Distraction
- Add testimonials, reviews, and logos
- Strengthen your CTA
- Only Ask for what You Need on forms
- Add live chat
- Offer a money-back guarantee
- Do A/B testing
- Increase trust
- Enhance the purchasing process
- Optimize for mobile
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