Apparently, the issue still exists as a common myth and phobia among the majority of individuals who feel overwhelmed with the whole idea of generating a steady income online.
When I started looking into online business and affiliate marketing, I followed up on a lot of tutorials and webinars dishing out information about how anyone without any skill or certification can make a six (6) figure annual income with ease, and less effort, and so on and so forth… all that information sounded unrealistic and just a strategy for these so-called experts and online advocates to sell people their programs and training courses.
But then, I had a rethink and looked beyond their exaggerations, to understand that, if indeed it is a marketing strategy for people to buy their training courses, then making money online had to be real right? Meaning that the implications of such exaggerations made by these advocates appear to be the job itself (a strategy to sell themselves, and their programs), but to the majority of people who don’t see it in that manner, they may indulge in what these advocates preach with high expectations, and if they don’t see results as expected (owing to those exaggerations) they then kick against online business ideas as a scam or fraud, and this has constituted a stigma on the “make money online” niche for a long time.
It seems ‘make money online’ advocates and motivators share a great deal of blame here, by focusing on their marketing strategy and tactics rather than solving the financial problems most people are faced with, and such blame can be justified, but that is not a clear indication that making money online is fraudulent or do not work, and it is a stigma worth crushing completely.
It is important that the perspective of people change towards online business ideas and stay at home jobs, because it is legitimately profitable and it is a self-economical measure in opposing the stringent factors established by the labor market on a global scale.
Adeptly, the process of making online business entrepreneurship seem like a scam has also been greatly influenced by political motives relating to the labor market, because if more people are inclined to stay at home jobs as a source of livelihood, then the labor force decreases, i.e, industries and outsourcing agencies will continually lack employees and job recruits respectively, and that is implausible to standard civilization.
Currently, Wikipedia still has an update about working from home as a get-rich-quick scheme, and other well-known financial editorials and websites scarcely entertain such campaigns on their platforms.
Although, during the heat of the Coronavirus pandemic, the attitude towards working from home witnessed a grand change, as millions of jobs were lost in both China and the entire world, especially the United States.
Most people were left with no other option than to quickly refer to online business ideas as a contingency, despite the long-bearing stigma on the industry.
In laying more emphasis on the latter, what then happens to making money online after the Covid-19 pandemic? Because definitely when the dust settles, the labor market would once again become empowered with millions of job-seeking employees laid-off during the crisis, meaning that the stigma on online jobs may perhaps continue.
Let’s briefly discuss three(3) concrete reasons why making money online should not be left to suffer such stigma:
*A Business Model Effort
The efforts and capital investment on starting up any legitimate and empirical enterprise or industry is the same effort and investment needed in setting up an online career and making profits from it.
I earlier mentioned the exaggerations that have been labeled on online jobs by advocates, which has contributed to such stigma, but again, people who want to consider making money online should look beyond such hype to know that just like any other practical industry, online business ideas are synonymous, with pragmatic routines, programs, and risks. Individuals should be aware that they are starting a business model that could be a useful resource for their target market and the economy at large.
The art of making money online is not free as indicated to those exaggerations, indeed it is less capital intensive, less risky, and not rocket-science, but it requires professionalism and effort to succeed and become profitable, because it encourages you as an individual to connect with people who can become clients or customers, and if your online business cannot substantiate your professionalism in resolving recurring demands and problems then the aim becomes defeated.
So far, there are no law enforcement regulations or constitution that kick against making money online (legitimately), although, most states and countries have their own relative legal operations regarding business investments and ventures, notwithstanding, such stigma and phobia has always originated from prejudice and dogma, arising from hearsay experiences, or expectations not fully met.
However, it is true that since the inception of the internet, a lot of illegalities have been performed, including stolen identities of social media profiles and pages. According to Javelin Strategy over 17 million people in the United States in 2017 suffered greatly from stolen identities, and from 2017 till now, the numbers have continually increased.
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But it is also true that every viable legitimate business model within a social structure has suffered some form of criminal backlash, for example, Banks are the most susceptible financial institutions to robbery and theft, but has it stopped people from saving their money and valuables in their volts?
*Educational / Self-help Value
Making money online is educational and skillful. It requires no qualifications to start because the subject itself is an inherent qualification on its own.
Most successful online entrepreneurs did not graduate college with a degree in online business (which has no academic field), it was something they simply trained themselves for. How does this crush the stigma? Ideally, if the business model of making money online can be accepted into our academic system or vocational training centers because of its value, it can definitely become more acceptable by the populace.
Although, this has already been instituted by online advocates, self-help enthusiasts and innovators, but in most cases the objective appears more personal, i.e., everyone wants to become a self-help advocate and online tutor for the sole purpose of making a name, rather than making it academical, those who are new to the self-help industry are looking to become the next Tony Robbins within a year.
If more attention is created towards diversifying online business ideas into tertiary institutions to orient students that they can make a career for themselves online, then any lingering myth, stigma or prejudice against making money online would instantly diminish, because schools are an essential part of any indigenous society writ large.
In my personal experience as a blogger and affiliate marketer, my computing and software skills have increased greatly over time. When I was fighting for a degree in philosophy, I didn’t know that sooner or later, I would become conversant with HTML coding, landing page customization or understanding how Google SEO indexing works alongside their algorithm.
There is a lot of credible knowledge that comes with making money online and if more people can see that, then it would become deeply appreciated as a profitable enterprise.