It’s a safe bet to assume that mostly every marketer across the globe is familiar with a fairly new cyber holiday, Singles’ Day, celebrated on November 11th. Originally serving as an “intermittent” holiday for lonely, single college-aged students (call it a Valentine’s Day rebuff) , Singles’ Day is now the biggest shopping day of the entire holiday shopping season. Well, it didn’t take long for a newer yet like-minded “holiday” to emerge that would be celebrated on December 12th, or 12/12, known as Double Twelve and even Couples Day.
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