We are living in unprecedented times. Circumstances beyond our control have forced us all to change and redefine temporarily or otherwise, what normalcy means to us. The result is a part-forced, part-voluntary adjustment that has prompted people everywhere to reevaluate just about everything. For marketers, that reckoning comes by way of maximizing return on ad spend (ROAS). During periods of uncertainty, every dollar seems to count a little more than it ever has before—and this is an area where affiliate marketing really shines.
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