2020 has certainly brought with it it’s fair share of complications and unpredictability. But it has also shined a bright light on some of the many benefits affiliate marketing can provide for marketers. Namely, a risk-insulated opportunity to acquire new customers and nurture repeat business (thanks to the inherent pay-for-performance model) as well as affording marketers the ability to work with partner types that may have been out of their reach in other paid channels.
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