Building a website can be time-consuming and quite expensive.
That’s why many affiliate marketers are now looking for ways to skip this step. However, if you think about it, affiliate marketing without a website might seem difficult, if not downright impossible.
Affiliate marketing is an arrangement between two parties – the affiliate and the online retailer, whose products are promoted by the affiliate. The retailer pays a commission for traffic, or more commonly, for leads or sales generated by each referral from the affiliate.
Now, many people believe you can’t do affiliate marketing without a website.
That’s not true at all.
What’s more important is figuring out how you can send referrals to the retailer, and a website is not really a requirement for that.
What Do You Need to Become an Affiliate Marketer?
Before I talk about how to carry out affiliate marketing activities without a website, it is important to understand exactly what it takes to become a successful affiliate. As it happens, you don’t need much to get started with affiliate marketing.
First, let’s talk about the primary objective as an affiliate marketer: your goal as an affiliate is to deliver the right offers, to the right people, at the right time. You need to create a balance between what your vendor is offering, and what your customers require. In order to do that, you need a source of traffic and a good product or offer.
In order to earn, you need to have something that you can promote and sell to your audience. There are a plethora of options available in the market, and you can easily select a suitable affiliate program to join.
If you look at the origins of every successful affiliate marketer, you can identify a common thread: they always made the right choice when selecting a product to market.
Earn at your own pace.
Refer customers and set up your passive income stream
The next requirement is a traffic source. Simply having a product to market isn’t enough; you need a way to generate and sustain traffic that can grow into an audience. It can be your own blog, a dedicated website, search engines, social media, or a similar platform.
As long as you are able to create a strong match between your audience and the contents of your offer, you will be able to maximize your profits.
That’s about all you need to become an affiliate marketer.
Now, let’s focus on the tricky part: selling the product to your audience. Unfortunately, this is much easier said than done, and for that purpose, most affiliate marketers have to focus on creating a custom landing page.
Why do Affiliate Marketers Need a Customized Landing Page?
One of the things that you might have noticed when browsing through several affiliate websites is the presence of dedicated landing pages. Why do affiliate marketers customize their landing pages so much?
The answer is simple: landing pages boost conversions. Let’s dig down and find out how custom landing pages really work.
A landing page is a simple one-pager that’s incredibly easy to develop. Affiliate marketers use them to market products. The good thing is that you can use a similar design and copy for creating landing pages for the products. Here’s a simple example of a landing page:
As an affiliate marketer, you need to understand your position in online communities. Most people don’t like opening affiliate links, and any product or service that is marketed through these links is not much appreciated. With the help of a landing page, you can bring about a degree of transparency when dealing with a potential customer.
And, in this day and age, people love transparency.
When it comes to customizing a landing page, you can be as creative as you like. First and foremost, people want clear-cut details about what they are putting their money in.
Presenting the information in a concise and attractive manner requires you to be creative and outside the box thinking. Investing in a suitable design and attractive copy for your landing page goes a long way in improving conversions.
Investing in landing pages helps you gain a lot of information about the traffic sources. Information is key to successful affiliate marketing campaigns and the more information you have the better. You will want to know exactly where your audience is coming from, which offers they are spending most of their time on, what operating system they use, and the specific keywords that they used to end up at your site. While I am on the topic of investing, an ad tracker is a great investment that helps you capture all information and allows you to tailor your efforts for maximum conversions.
But, Is it Really Possible?
Now that I have discussed that a website isn’t a prerequisite for becoming an affiliate marketer. Of course, having one considerably boosts your chances of success, but do you absolutely need one?
10 Ways To Do Affiliate Marketing Without a Website
Now that we have ascertained that affiliate marketing can be done without a website, it’s time to focus on some of the best techniques available. Obviously, the results will vary depending upon the efficacy of the plan you create and how you execute it, but if you don’t have a website, these are 10 ways to do affiliate marketing.
1. Solo Ads
Solo ads are one of the best ways to reach an audience if you don’t have a website of your own. Simply put, solo ads allow you to target audiences by leveraging email lists of other people. Ultimately, this allows you to market your affiliate products to others.
But, how does this work? Let’s assume that you wanted to focus on the healthcare niche. It’s one of the largest affiliate niches, so you have signed up and have now begun promoting your affiliate products on various online forums. Now, you can search for influencers in the healthcare niche who allow solo ads in their email blasts.
If the influencers think your offer is good, they are going to include it in their email list, and will charge you (generally on a per-click basis). What this means is that you can get instant commissions right away, but you will also be able to generate more opt-ins. However, you should know that solo ads are often considered a hit-and-miss, because you won’t always be directing quality traffic.
It’s important that you balance your RoI when running solo ads as well. Don’t sign on to a long contract, and revisit your contract regularly.
2. Posting on Online Communities and Forums
Sometimes, the best approach is as direct as possible. The internet makes it easy for like-minded people to come together on different kinds of forums and communities. Naturally, this makes online communities and forums an excellent place for you to market your product.
The first thing you need to do is to find a suitable forum where people might be interested in your product. Reddit, for instance, is a great choice, because you will be able to find a suitable subreddit based on your product quite easily.
Once you find a forum with an active online community, you should check the guidelines to determine whether promotional activity is allowed. Then, all you have to do is to sign up and start posting. The more you contribute, the more people will begin to trust you, and ultimately, your following will grow as well.
3. Create a Viral eBook
This one’s quite simple and easy to execute: all you need to do is to create an ebook on an interesting topic that you are sure is likely to gain traction. It could be anything, from a fun trending hashtag to something that you think will offer dedicated value to their consumers.
Then, you need to embed the affiliate links in the content, and that’s about it. When people read your book and like what they are reading, they are going to eventually click on the links, and who knows, they might convert? One of the best things that you can do is to make use of Google Trends in order to figure out the latest trending topics, and then create an ebook accordingly.
4. YouTube Channel
YouTube is a big deal now, and millions of people use it to create content and post it online. If you don’t have a website, no matter; you can simply create a Youtube channel and start using affiliate links in the description. In fact, many content creators use exactly the same strategy to maximize their revenue, and you can too!
5. PPC Marketing
If you want fast results, look no further than PPC marketing. Paid affiliate advertising has been known to quickly improve returns, and you should definitely consider it as well.
Earn at your own pace.
Refer customers and set up your passive income stream
Both Facebook and Google are excellent platforms to market your affiliate goods. They both use a pay per click advertising model, allowing you to only pay whenever a user clicks on the ad.
6. Using Content Publishing Platforms to Your Advantage
Two of the most popular content publishing platforms out there include Medium and Steemit. You can also use these to promote your affiliate products.
Anyone can easily make their account on both of these platforms, and can start publishing articles. Medium attracts more than 100 million readers, and there are some fascinating tools that you can use in order to monitor the engagement levels of your work.
However, when using affiliate links in your content, you should always inform your readers that these are affiliate links, as it is a requirement for both of these platforms.
7. Harnessing the Power of Social Media
There’s really nothing like it: social media can be an excellent tool for promoting your affiliate products. Instagram, Facebook, and Twitter have all seen massive growth over the past few years, and new platforms continue to pop up every now and then. If you don’t have a website, and want to succeed with affiliate marketing, you should definitely consider using social media to your advantage.
You don’t need much: just set up your account and your page, and start promoting yourself. Instagram doesn’t link directly to posts, but you can put the link in the bio description. On the other hand, Facebook allows you to create groups and pages ,and gives you a slew of tools that you can use in order to track engagement as well.
8. Retargeting is Effective
Retargeting is yet another form of marketing that you should consider. Basically, this involves targeting customers who did not make a purchase when they visited the online store. The clickthrough rate of retargeting ads is almost ten times more when compared with a regular ad.
When someone visits the store, their information is recorded via a tracking pixel. Once the potential customer leaves, you can use their tracking info to retarget ads and hope they make a purchase.
The best thing about this is that it’s like regular ad placement; you only pay when someone clicks on your ad. Both Google and Facebook offer you this option, and it can easily help boost sales.
9. Email Marketing
A lot has been said and written about email marketing, and even today, it remains one of the most effective tools of marketing your products. If you want to use an effective method for affiliate marketing without a website, you simply can’t afford to ignore email marketing.
You can compile a list of emails on your own or invest in a database and then create a tailored email marketing campaign. Add affiliate links in the middle, and you are good to go. If you want to build your own email list, you can look for vendors that provide sign up services.
To convince a person to sign up, you are going to give them a good reason. Access to an ebook, a free guide, or a free course is a great idea, and will definitely boost sign up rates.
10. Using Offline Efforts – Pay per Call Affiliate Marketing Program
Pay per call affiliate marketing is one of the most effective performance marketing methods in use today. Simply put, an advertiser pays the affiliate for quality calls that are generated on behalf of the advertiser. This method works similar to the way performance networks track clicks on websites.
As an affiliate, you will have to create a marketing campaign promoting more quality calls to the vendor, which ultimately drives up their sales. For every sale, you earn a commission. The method is exactly similar as affiliate marketing online, except it involves the use of telephones instead.
Tips for Marketing Without a Website
Affiliate marketing without a website is going to be difficult, and you should know that many of the leads you generate might not go through with the sale. Here are a few tips to help you increase the total number of referrals.
Diversify Your Efforts: If you don’t have a website, you need to diversify your efforts as much as possible. For instance, out of the ten methods given above, you should deploy at least five to generate a sale. It’s going to be hard work, but nothing’s impossible. If you only focus on a single method, the number and quality of traffic will certainly not be enough to generate a decent commission.
Keyword Research: When placing ads online, dedicate some time to researching keywords. Once you have selected a suitable niche and have signed up for an affiliate marketing program, your next step is to research the right keywords. To maximize your SERP impact, focus on long-tail keywords. The competition is somewhat less severe, and you will be able to get some good leads by targeting the right set of keywords. on your website this way.
Write your own content: You can always outsource content, but that’s not a wise idea. Instead, you should write the content yourself, because nobody else is able to understand exactly what you are trying to convey. If you can write, you will be able to build a connection with your audience, and that is what you need to make more sales.
These are just some of the things that you should know about affiliate marketing without a website. It’s recommended that you create a tailored strategy based on the kind of affiliate niche you are targeting, and then work accordingly. As long as you are dedicated and focused towards your objectives, it won’t take long before you start making sales!
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Abdullah is a Digital Marketing Executive at Cloudways. He is passionate about digital marketing and managing affiliate partnerships in the digital space. Marketeer at heart, he loves to discuss Video Games, movies and shows. His favorite TV show: ‘Friends’.