There are many benefits to building an email list. We will take a look at the major benefits in this article. When you have a list of people that are interested in your niche, you can make a lot of money by communicating with them on a regular basis.
Get Visitors to Return to your Website
If you do not get some of your visitors on your email list then they may never return to your website again. The fact is that there are so many websites available today on a range of different subjects. People have a lot of choices and they may visit your website once never to be seen again.
When you are promoting products or services on a website, it is likely that 1% or less of your visitor traffic will make a purchase. The chances of them returning to your website again are slim – probably less than 3%. If you can capture the email addresses of your visitors then you can send emails to them that will encourage them to return.
An Email List is an Asset
An email list is valuable. Every one of the people that are on your email list has a value of around $1. This is because when you perform email marketing properly, you are far more likely to make sales of your own products and services and also affiliate commissions.
Email Marketing is Effective
People tend to take notice of the emails that they receive. When you perform email marketing properly, you will find that a number of the people on your email list will open your emails and take action. The important thing here is that you do not do the same thing as everyone else.
Of course, there are many other ways that you can get the word out about your products and services such as social media marketing. But none of these other methods are as effective as email marketing when it is done properly.
Email is Personal
An email is a personal thing so you need to take advantage of this. Always capture the first name of your prospects so that you can appeal to them in a personal way. It will put some people off signing up for your email newsletter if you ask for their first name, but most people will willingly provide this if they are interested in what you have to offer.
Think about it. If you see an email in your inbox with your name on it you are far more likely to open it aren’t you? Personalizing your emails will definitely lead to better results for you. It is easy to use a first name in your emails so be sure to capture them with your opt-in form.
Email Marketing puts you in Control
With other forms of promotion, you are not in control, If you rank your website high in the search engines it can disappear in a heartbeat. Social media posts are often taken down for no apparent reason. When you have an email list it will always be yours.
Make Money regularly with Email Marketing
You can build trust with your email list and make money promoting offers over and over again. If you do things right then your subscribers will actually look forward to receiving emails from you. The return on investment with email marketing can be huge.